Our story.

From the largest insurtech startup in 2020, to an industry defining proposition.

Ki launched as Lloyd’s first fully digital and algorithmically powered syndicate. Since then, we’ve scaled our mission to digitise the entire follow market, offering multiple capacity quotes all at once, all in one place.

Here’s our journey, and how the market has responded.

We’ve taken a broker-led approach. We asked ourselves - how could we reinvent the process to really challenge the way business is placed today in Lloyd’s and make a very long and very time consuming process much more efficient?

Mark Allan


How we got here

In September 2020, Ki raised US$500m of committed capital from Blackstone and Fairfax. This was the largest industry agnostic fundraise for a startup in Europe in 2020 and makes Ki the largest seed stage fundraise for any insurtech globally to date.

Ki went from an idea to a fully fledged prototype in 6 months. The goal was to empower brokers, to offer capacity faster, digitally, instantly. This meant embedding technology at the heart of the underwriting process. A first for the industry and an entirely new set of challenges to design around.

To build Ki, we brought together market-leading partners with domain knowledge, in Google Cloud, UCL and Brit to collaborate on creating the first algorithmic underwriting approach ever for specialty insurance.

In our first year we underwrote more than US$400m Gross Written Premium, which we more than doubled in our second year of trading.

Milestones in Ki’s journey


Investor capital commitment

Blackstone and Fairfax back us, securing Ki’s place as the largest Lloyd’s of London start up in history.


Gross Written Premium written in 2022

In our second year of trading, we more than doubled our Gross Written Premium.


Classes offered

From our launch in 2020, Ki has offered cover for more than 30 classes.

The ability now for us to provide a broker with a platform and in a few clicks get access to follow capacity… that’s a demonstrable improvement for brokers in terms of efficiencies.

Dan Hearsum

Managing Director

The principles behind the algorithm.

Learn more about our design and build principles in talks and presentations with Ki’s team.

The values we stand for.

Find out more about Ki’s culture and the values that bring us together.

The management team at Ki.

Meet our senior leaders who are driving forwards Ki’s mission to provide more capacity, instantly.

The latest news from Ki

Get access to Ki

If your Broking House is already using Ki you can request an account today


Ki Digital Services Limited is an appointed representative of Asta Underwriting Management Ltd , a company authorised and regulated by the Financial Conduct Authority under firm reference number 657311.
Registered office at The Leadenhall Building, 122 Leadenhall St, London, EC3V 4AB
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