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Ki team

Ki launched as Lloyd’s first fully digital and algorithmically powered syndicate. Since then, we’ve scaled our mission to digitise the entire follow market, offering multiple capacity quotes all at once, all in one place.
Here’s our journey, and how the market has responded.

From the largest insurtech startup in 2020, to an {{industry defining proposition.}}

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Mark Allan

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We’ve taken {{a broker-led approach}}. We asked ourselves - how could we reinvent the process to really challenge the way business is placed today in Lloyd’s and make a very long and very time consuming process {{much more efficient}}?

In September 2020, Ki raised US$500m of committed capital from Blackstone and Fairfax. This was the largest industry agnostic fundraise for a startup in Europe in 2020 and makes Ki the largest seed stage fundraise for any insurtech globally to date.
Ki went from an idea to a fully fledged prototype in 6 months. The goal was to empower brokers, to offer capacity faster, digitally, instantly. This meant embedding technology at the heart of the underwriting process. A first for the industry and an entirely new set of challenges to design around.
To build Ki, we brought together market-leading partners with domain knowledge, in Google Cloud, UCL and Brit to collaborate on creating the first algorithmic underwriting approach ever for specialty insurance.
In our first year we underwrote more than US$400m Gross Written Premium, which we more than doubled in our second year of trading.

How we got here

Blackstone and Fairfax back us, securing Ki’s place as the largest Lloyd’s of London start up in history.

In our third year of trading, we grew our Gross Written Premium to $877m and delivered $94.9m in profit before tax.

From our launch in 2020, Ki has offered cover for more than 30 classes.

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Dan Hearsum

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DanHearsum

The ability now for us to provide a broker with a platform and in a few clicks get access to follow capacity… that’s a {{demonstrable improvement for brokers}} in terms of efficiencies.

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Digital future

Read the Ki series

Learn more about our design and build principles in talks and presentations with Ki’s team.

The {{principles}} behind the algorithm.

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Ki team in office

Careers at Ki

Find out more about Ki’s culture and the values that bring us together.

The {{values}} we stand for.

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Mark Allan, Lloyd's Old Library

Meet the team

Meet our senior leaders who are driving forwards Ki&#8217;s mission to provide more capacity, instantly.

The {{management team}} at Ki.

Data Science at Ki, and how more women can get into Tech 

Design at Ki and the importance of systematic design

How software engineering is transforming insurance

Our story

The specialty insurance market is steeped in tradition that has influenced its working ways ever since those early days. It’s this history that has made London one of the world’s best and most experienced markets for specialty risks.
But the digital revolution and the rapid take-up of AI have the potential to re-shape many industries. The insurance markets are no exception; these technologies will have a profound impact upon the way that risks are underwritten.
The creation of Ki — a digital underwriting platform for the Lloyd’s market — was first announced in May 2020. The aim was to significantly reduce the amount of time it takes for brokers to place their follow capacity, after arranging lead terms for specialty risks. The solution: building an algorithm, developed with support from University College London (UCL), to underwrite risks and automatically quote for business through an always-available digital platform, built with Google Cloud.
Brokers log in to the Ki platform, fill out some details about the risk and can instantly generate a follow line, in as little as 10 seconds. The algorithm behind the platform underwrites the risk and determines how much capacity to offer to that risk.
To deliver this innovation, a first for the London market, Ki raised USD500M of committed capital from two backers, Blackstone and Fairfax.

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Ki launched the platform towards the end of 2020, ready for risks incepting from January 1, 2021. Initially the capacity offered was from Ki’s own Syndicate 1618, which was the first digital syndicate on the market — and which quickly became one of the largest start-up syndicates in the history of Lloyd’s. In 2024, the platform expanded to offer capacity from other Lloyd’s Syndicates including Aspen, Beazley, and Travelers. This meant that Ki has not only revolutionized the speed of underwriting risks, but also the way brokers can access significant volumes of capacity, helping them efficiently cover risks for their clients.

<h3>Underwriting risk in less than 10 seconds</h3>
Ki, at its very heart, is an underwriting business. But its unique feature is the way that the algorithm works together with human underwriting expertise to create one of the market’s fastest, most consistent underwriting processes. A quote can be offered to a broker within around 10 seconds of them inputting the risk information into Ki’s platform — a far cry from the two- to three-week lead time common in the market
Ki’s algorithmic underwriting strategy is based on two core concepts: it is data-driven, and technology enabled. Specialty insurance is inherently complex, with subtle nuances. To accommodate this, Ki’s algorithmic strategy sits alongside its wider underwriting strategy. 
In 2023, Ki wrote USD877M in gross written premium, delivered a combined ratio of 89.7% (a nearly 7-point improvement on 2022), and USD101M of profit. This strong performance, in only its third year of trading, validates Ki’s approach to digital underwriting.
<h3>
Why is algorithmic underwriting good for insurance?</h3>
Algorithmic underwriting is beneficial for the insurer, the client, and those who artfully curate coverage — the brokers.
<h4>
For insurers:</h4>
Data-driven approaches are consistent and focus solely on the relevant information to evaluate the risk. They are not swayed by personal observation, preference, or bias. And the offer of follow capacity can be as bullish or conservative as the data tells you to be.
As a software system, Ki’s underwriting algorithm can evaluate multiple data points simultaneously for a fast, robust, and accurate underwriting assessment. The algorithm can also be pressure-tested against a variety of conditions, such as natural catastrophes and market cycles. This is much harder to do using human underwriters.
Auditing and optimizing are much easier with an algorithm and digital approach, helping to refine and improve continuously.
Scalability is another huge benefit. Ki’s model is more flexible due to its end-to-end automation made possible by algorithms, allowing it to adjust smoothly to both soft or hard market conditions. 
And importantly, Ki’s underwriting algorithm can also incorporate a diverse set of data points from within and outside the business, ranging from portfolio data at the point of quote to property characteristics derived from satellite data on individual properties. This allows Ki’s underwriting to be both accurate and efficient.
<h4>For brokers and clients:</h4>
Because of the accuracy and continuous optimization of the algorithm, Ki can offer increased line sizes and open up capacity across the portfolio in less risky geographies or classes to offset higher-risk policies.
The firm prides itself on being easy to work with. The platform is available to brokers 24/7 and ready to quote consistent and reliable follow capacity from four Lloyd’s of London syndicates — Aspen, Beazley, Ki 1618, and Travelers.
Brokers are offered follow capacity for eligible classes every time, as long as one condition is met: a &#8220;nominated syndicate&#8221; is on the slip. A nominated syndicate is a Lloyd’s syndicate that Ki recognizes as a leader in its respective class of underwriting.
For brokers and clients alike, certainty of renewal is attractive, particularly when facing challenging market conditions. And if you compound that with increased capacity being available when policies come to renew, in most cases, Ki is a sustainable partner for a long-term mutually beneficial relationship.
Ki brings significant efficiencies to brokers with its fast response times by providing them robust follow capacity underwriting with minimal involvement on their part, so they can focus on the lead placement and negotiating (coverage, cost) on behalf of their clients.
<h3>The technology</h3>
Using data to understand risks isn’t new, but what is new is the access to cutting-edge data science and machine learning. And at Ki, a healthy dose of specialty market expertise is added to create something truly unique that is tailored to the market dynamics at any given time.
From its very beginnings, when Ki collaborated with leading academic talent from UCL, the company’s proposition has been powered by cutting-edge algorithmic science. The Ki algorithm of today is enabled by more than 50 Machine Learning (ML) models and maintained and iterated in-house by a multidisciplinary team. And as mentioned above, it can draw in data from a wide range of internal and external sources.
Ki also uses Large Language Models (LLMs) to help structure the vast quantities of data locked in policy and claims documents. This is now being leveraged to provide richer data sets for its ML models.
Ki, and its diverse and talented teams, are committed to continuous innovation and often contribute to academic research, for example, by recently publishing research on simulating the specialty insurance market.
<h3>The future of algorithmic underwriting</h3>
There’s a huge range of opportunities for algorithmic underwriting, from small efficiencies across the value chain to further disrupt traditional processes and enhance the human expertise that will still be important to have. As algorithmic underwriting gets more sophisticated, it will allow an insurer to holistically manage a portfolio across classes at the point of quote. This is difficult for human led syndicates to deliver because of the disparate nature of their data sets, people, and processes. Making better individual risk selections will have a positive impact on the loss ratio, resulting in a portfolio that’s well balanced and profitable.
Utilizing LLMs to tap into the vast pool of unstructured data available in insurance will provide a huge informational boost to algorithmic underwriting and portfolio management. LLMs will also replace notoriously time consuming, repetitive tasks such as wording reviews and will allow process-heavy work to be streamlined, making it more accurate and more efficient. Ultimately, all of this will reduce expenses and improve an insurer’s combined ratio.

There’s additional value to unlock for brokers, clients, and insurers by using technology. At Ki, we’ve focused on revolutionizing the follow capacity placement, but we are open minded to where else our technology can be beneficial to the market, and we are exploring this with our partners. And of course, data. Data is powerful, and it’ll become imperative to leverage AI, arming brokers with analytics, allowing them to make data-led decisions with their clients.

<h3>The Ki difference</h3>
While algorithmic underwriting underpins Ki’s proposition, the company balances and complements this with an expert understanding of the market. Ki’s underwriting approach is powered by technology, but it’s overseen and perfected by people who are specialists in insurance, who bring an understanding of events not in the data’ and of the real-time market dynamic shifts that occur. Ki’s teams are a blend of technology and data talent, working collaboratively with more traditional insurance roles such as class specific underwriters, account management, and business development to build relationships in the market.
It&#8217;s a unique approach in the market with a truly scalable proposition rooted in underwriting discipline and a digital-first environment.
This article was created for <a href="https://www.ajg.com/gallagherre/news-and-insights/2024/august/global-insurtech-report-q2-2024/" target="_blank" rel="noopener">Gallagher Re&#8217;s Global InsurTech Report</a>, August 2024.

Lloyd’s of London and Ki Insurance: Transforming a 336-year-old market

Future of AI in underwriting

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Award acceptance

Ki was set up to pioneer the digitisation of the Lloyd&#8217;s market, and through the dedication and expertise of our team, we&#8217;ve created a truly scalable proposition rooted in underwriting discipline and a digital-first environment.
Ki is delighted by this recognition and will continue to drive forward innovation for, and with, the market.
Photo &#8211; Mark Allan, CEO and Alan Tua, Director of Algorithmic Underwriting.

Most Innovative Insurer 2024

Kelly joined Ki in January 2024 and her focus is on building a high performing people team and function that is focused on creating an environment where the Ki team can do the best work of their careers. A people team that acts as enablers, architects, facilitators, and drivers of change &#8211; and is set up to support Ki on its growth journey. 
Prior to joining Ki, Kelly has had a variety of leadership roles in the financial service and insurance sectors with brands like Direct Line Insurance, the Bank of England and the Financial Services Authority as well as roles in other sectors such as retail. 
On joining, Kelly says ‘I’m really excited to be working at Ki during this pivotal phase of its development and there’s a lot going on! Ki’s culture and the unique combination of skillsets from both insurance and tech backgrounds is what gives us our edge. We are building something truly amazing, and I joined to be part of that’.

Ki brings on Kelly Madeley as Director of People

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Kelly joins Ki

As General Counsel and Compliance Director, Jo is responsible for building and leading the Legal, Compliance, Internal Audit and Company Secretarial teams.
The General Counsel acts as a trusted adviser to Ki’s CEO, Mark Allan, the Executive team and the Ki Board, finding solutions to help Ki continue to disrupt by using technology and data, in a responsible and sustainable way. 
Jo has spent most of her career working in insurance, first as an insurance and reinsurance litigator at law firms Eversheds and Clyde &amp; Co, before moving into the general insurance market. There Jo worked for Hiscox Syndicate 33 and US insurer ACE (now Chubb).  Her next career move took her into the world of life assurance, when she became General Counsel at FTSE250 Just Group, before spending several years outside insurance working as Chief Legal &amp; Governance Officer and Company Secretary at another FTSE250, the global trading fintech IG Group.  As a member of Executive Committees and Executive Risk Committees, Jo has led global Legal, Compliance, Company Secretarial and Internal Audit teams through periods of intense growth and change, advising Boards and their Committees, as well as Executive management, on governance, legal and regulatory issues.
“I was attracted to Ki by its incredible success disrupting the uber-traditional Lloyd’s of London insurance market” Jo commented about her arrival at Ki “as well as its deep appreciation of the importance of the business partnering functions in my world in continuing to build on that success. My experience in both the insurance and fintech worlds gives me the ideal skillset to help Ki to fulfil its potential”.

Ki recruits Jo Nayler as General Counsel and Compliance Director

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Joanna joins Ki

Jan’s role will centre around leading the growing financial function for Ki as well as being a key driver across transformation projects that will shape the strategic direction of the business.
Previously to joining Ki, Jan garnered a wealth of experience in financial services businesses across the globe. Most notably he spent 20 years with Fairfax, Ki‘s lead shareholder, including 14 years as Chief Financial Officer for the Odyssey Group.
Jan feels that “Ki&#8217;s unique value proposition is a once-in-a-lifetime chance to help shape the strategic direction of a business with seemingly endless possibilities. I find the culture at Ki to be very special. The positive atmosphere is contagious and inspires creative thinking, something I believe is critical to our success”.

Our story.

From the largest insurtech startup in 2020, to an industry defining proposition.

How we got here

Milestones in Ki’s journey

$500m

Investor capital commitment

$877m

Gross Written Premium written in 2023

30+

Classes offered

The principles behind the algorithm.

The values we stand for.

The management team at Ki.

The latest news from Ki