Welcome to Ki.

Lloyd’s first fully digital and algorithmically powered underwriter. We empower brokers with fast, efficient and smart follow capacity.

Our story

Ki started with one goal – to make speciality insurance faster and simpler.

Brokers were spending too much time chasing follow capacity so we thought: what if we could make that instant? By bringing together data, technology and human expertise, we built the first fully digital syndicate at Lloyd’s.

Today, our brokers have immediate access to follow capacity in seconds, not days.

 

Our Journey

How Ki started-  and how the market responded.

Where it all began

From the largest InsurTech start-up in 2020 to an industry-defining proposition - Ki launched as Lloyd’s first fully digital and algorithmically powered syndicate. Since then, we’ve scaled our mission to digitise the entire follow market, offering capacity from 5 syndicates, all at once, all in one place.

Backed by US$500m capital from Blackstone and Fairfax, Ki became Europe's largest start-up fundraiser that year- and the biggest seed-stage raise in global InsurTech history.

In just six months, we turned an idea into a working prototype - built with Google Cloud, UCL, and Brit - creating the first algorithmic underwriting platform for specialty insurance.

How we evolved

In 2021, we were underwriting as Ki 1618, with brokers quickly adopting our capacity across multiple classes. Our technology strengthened and scaled, delivering profitability within just two years.

In 2024, we expanded by partnering with Aspen, Beazley and Travelers - marking a major step forward in how follow business is placed in the market.

2024 saw our Gross Written Premium (GWP) increase by 16.6% to $1,039.2m, validating the success of our fully digital model.

In early 2025, QBE joined Ki as our fourth capacity partner, bringing even more efficiency to London brokers.

Why the market loves us

Brokers and carriers value Ki because we help them place risks quickly and with ease, leaving them time to focus on where they add the most value to their clients. Like negotiating lead terms and premiums.

Our digital platform delivers instant capacity without losing the human expertise. By combining smart technology with deep underwriting experience, Ki helps brokers work smarter - and with confidence.

How our Algorithm works

Central to Ki’s proposition is our proprietary
algorithmic underwriting technology.

When a broker inputs a risk into the Ki platform, Our system analyses risk data in real time, compares it with historical and market insights, and provides instant follow capacity- all at the heart of human expertise.

Get in touch

If you’d like to know more, please get in touch with us and we’ll put you through to the right team.

Keep up to date with us! Follow us on LinkedIn.

Get access to Ki

If your Broking House is already using Ki you can request an account today

Partners

Ki Digital Services Limited (registered in England and Wales with company number 13786749) is an appointed representative of Asta Underwriting Management Ltd , a company authorised and regulated by the Financial Conduct Authority under firm reference number 657311. Registered office at The Leadenhall Building, 122 Leadenhall St, London, EC3V 4AB.
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